MEET OUR FOUNDER

Corporate vet turned Entrepreneur


As a former corporate executive, Genevieve had the privilege of spending her 
career working with some of the biggest brands in the world, including Accenture, New Balance, Delta Air Lines, Bank of America, FedEx, GE, Pepsi, Prudential, and Subway to name a few. 

Her leadership guided these brands through remarkable transformations, from reimagining their brand through compelling stories and award-winning customer experiences, to innovating their business model to stay relevant, and creating disruptive products and services that generated sustainable profits.

Now, she's taking her 20+ years of experience growing billion-dollar brands to teach rising entrepreneurs and business owners the proven strategies and systems that will help them build a brand that stands the test of time and generates sustainable business growth, without the guesswork or overwhelm.

 

Genevieve's Story

 

Genevieve has always been fascinated by the simple yet powerful question, "Why?" This curiosity led her to a long-standing career in marketing, where she could apply her creativity, strategic thinking, and problem-solving skills to address real challenges.

When she and her husband were preparing to welcome their first child, that same "why" question kept coming up. Why hadn't she started the business she'd always talked about?

During this pivotal life stage, Genevieve made the decision—it was now or never. After a long standing corporate career, it was time for something new.

Genevieve understands firsthand the journey of building a brand and a business, along with the mix of emotions and overwhelm that often comes with it—especially for stay at home parents navigating the messy juggle. Her mission is to reassure and guide other 9-5ers ready to take the leap, solopreneurs, and stay at home parents juggling ambition, that building a brand and business can be smooth, manageable, and profitable with the right systems and strategies in place.

WHAT IT'S LIKE

Working with Genevieve

 

Call Genevieve your ultimate reality check. She tells it like it is, skipping the fluff and pushing clients to learn and grow in ways they never expected. Along the way, she helps them break free from time-draining tactics and guesswork, to see the bigger picture, and connect the dots that truly matter.

Genevieve brings unmatched experience, having trained under some of the most prominent digital ad agencies, consulting firms, and global brands.

As a brand builder, digital marketer, and business strategist, she combines big-picture vision with hands-on tactical execution. Having worked in the trenches herself, she knows how to navigate ambiguity and overwhelm—ensuring her clients are always in capable hands.

TESTIMONIALS

In their Words

"I was looking for help with scaling and streamlining my business, especially generating worthwhile ideas and organizing my future plans.

I felt really accomplished after finishing my branding blueprint. I felt like I had a direction and plan to go with. I also felt really good about my new website with a huge amount of Genevieve's help.

Genevieve is really kind and caring. She was so patient with me as I have no marketing branding background and he explained things so thoroughly. She also helped me hone in on my main direction and ideas for my business. Her help was invaluable. "

- Erica Sloan, Erica Joy Photography

" I recognized Genevieve's name, having worked with her through our prior jobs, and knew I had to reach out. Her unparalleled wealth of experience and insightful guidance make her stand out in the coaching space. Her exceptional ability to simplify complex concepts and turn them into actionable strategies sets her apart. She effortlessly distills intricate business strategies into understandable steps, making them accessible even to those new to the game. Her Opportunity Assessment deck is nothing short of gold—a comprehensive tool that has transformed my approach to identifying and capitalizing on business opportunities. It's become my go-to resource, offering invaluable insights and direction.

Beyond her expertise, Genevieve's approachability and genuine investment in her clients' success foster an environment of growth and innovation. Her guidance has deepened my understanding of business intricacies and empowered me with the confidence to apply these concepts effectively. Please take my word for it: Genevieve is the mentor you need on your journey to success. "

- Tamara DeOrio, Founder, Today with Tamara

"Being an entrepreneur can be very isolating and very challenging. We are great at our “craft” but we also wear many hats that we may not feel confident in.  How to properly market myself is one of them. I wanted to work with Genevieve because she has a wealth of experience in her field. An area that I needed much help, guidance, and improvement on.

Genevieve is a phenomenal listener. She really listens to what your challenges/struggles are and creates realistic solutions on how to conquer those challenges. She also has a very creative mind -- she helped me think of other business ideas, revenue streams, and approaches that I can leverage within my business. This was super helpful!"

- Katie Diehl, Owner, Diehl Nutrition

"Genevieve gets it!  I have had the pleasure of working with Genevieve at Coached by Genevieve.  I was not sure what direction to go towards next with our marketing, website, and branding.  She listened, understood, and provided great suggestions and guidance as far as direction.  Her approach was methodical, and her insight, spot-on.  Genevieve had spent her career helping large organizations thrive.  That experience flowed seamlessly to assist our small business.  Discussions were open and honest.  She helped us find our Why.  She introduced me to people she worked with, provided videos and learning materials to allow me to succeed on my own,  and was always a phone call or email away.  Her knowledge was current.  As we prepare to launch our new website and marketing campaign, her expertise can be seen.   For anyone looking for assistance, it will be well worth your time (and investment) to speak with Genevieve.  She cares, she gets it, and she wants you to succeed!"

- Aaron Raphael, CEO, Allan Chemical Corporation

"Having worked at some of the biggest brands in the world, Genevieve is extremely knowledgeable and experienced in all areas of marketing and brand building. But this alone isn’t what makes her special – what makes her special is her innate skill and passion for teaching and coaching others. Since the start of my professional career, I’ve had the privilege of working with Genevieve to learn, ideate and problem solve around how to scale and grow many of the brands I’ve worked at (ranging from large Fortune 500 brands to small pre-seed start-ups). She’s given me actionable templates, tools and frameworks that I’ve brought to each of the brands I’ve worked at. She’s also helped flush out some of my own business ideas, which has been invaluable for me. If you’re lucky enough to get some of Genevieve’s time, you won’t regret it. She is truly one of the kindest, smartest, most down to earth people I’ve ever met and I promise you’ll walk away with much, much more than you came with."

- Abby Katz

"After connecting with Genevieve through a networking group and learning more about her breadth of knowledge and experience in the marketing space, I knew she was the perfect coach to help me get on track. I highly recommend others to work with her as her expertise and perspective are unmatched!

- Nicole Baez

"Her sincerity and innate ability to authentically connect with people has made confiding in her the most comfortable, constructive experience. It’s thanks to her I have become a much more capable marketing professional and confident version of myself. The world needs more people like her."

- Steve Rizzo

"One of Genevieve's greatest strengths is her ability to mentor and guide; she is concise and generous when it comes to sharing her expertise and those lucky enough to work with her invariably learn (and grow) in ways they might not have expected."

- Laurie O.

"Genevieve is an incredibly strategic, natural-born marketer who truly ‘gets it'— combined with a keen ability to wear many hats, lead her peers and adapt in a complex & ever-evolving digital media landscape. Her energy, positive attitude and passion for her client’s needs is contagious - and in return makes her extremely easy and fun to work with."

- Betsy H.

"She is a digital marketer who gets it - gets the need to innovate in the ever-changing world of digital marketing, and gets how new technologies impact the way brands do business. She is dedicated and passionate, and was always a proponent of implementing new ideas to help her team reach their goals. Her deep knowledge of the industry was evident, and she is a hard worker with a vision, who fights to keep learning and improving."

- Melissa B.